The reality is that there’s no business without a sale but it’s a matter of how you get that sale and there’s more ways than one. There is the “in your face” hard sell that doesn’t go down to well with many and there’s the process that involves the conversation but most likely leads to a better and longer term relationship to build on. This is where social media can play a valuable role. The latter has always been a more successful approach in many countries and cultures. Just ask the frustrated American who never got that sale in Japan for being too aggressive for his own good and didn’t follow the local rules.