What’s your brands app?

via adage.com

This article widens the definition of “app” and touches on some important elements impacting successful brand marketing. Travel brand marketers are faced with the exact same issues how to best position themselves in this new world of “apps” and in the context raised here of how their brand is “applied” in a mobile environment.

It’s not sufficient to just add an app to whatever else is done to market the brand on the social web but to make it a value added extension of it and at the same time a useful tool.