What’s the difference here?

Fare jumping: Although you see it, you don’t get it.

Another reality in a marketplace dominated by the constant search for the absolute lowest price….! What’s so surprising here? Nothing different than browsing around a department store, finding the lowest priced shirt, only two or three left but you decide not to buy it right away but walk around the mall a bit more, trying to find it at an even lower price and finding when you return that the lowest priced shirts are now gone, but you can buy a similar one at a higher price and there are twenty of those. So my answer is, we tolerate this when shopping off-line every time.