Web 2.0 – Over and Out

Is the headline of Peter Rip’s EarlyStageVC blog post. He explains that the leading lights in the VC world are already moving beyond what is now an established phase of the internet, commonly described by the term web 2.0

I especially like his description of the web today resembling MS-DOS more than MS-Windows. I’ve often used the term that compared with telecommunication development we’re somewhere in the phase of the original black rotary phone when it comes to the true future of the web.

This description also applies to online travel and how the planning, researching and booking experience is still in an early stage of development despite all the tools already available. What’s still missing by and large is a truly compelling and easy one stop experience rather than the need to jump from site to site to really get the benefit of all the diverse features available. I wonder when someone will introduce the “ultimate mashup” in travel and who it will be.

How about the DMO of tomorrow?

Technorati Tags: destination marketing, online travel, travel 2.0, web 2.0