User Generated Content

Today I came across a front page article on the website of the NZZ, Switzerland’s leading daily newspaper, reporting about the accuracy of snow reports by Swiss mountain resorts.
With the importance of winter sports for that country, this is a subject of great interest to many visitors and the source of complaints when the daily reports are deemed inaccurate.
Now, the paper reports, it is possible for visitors to report their comments directly on the Switzerland Tourism site

This is a great example of the usefulness of user generated content (UGC) that enhances the information provided by the local tourist board and increases the trust factor for potential visitors