Urgent Need for Companies To Adapt to the Web 2.0 Model of Consumer Interaction and Participation

is the quite wordy title of this survey conducted in the UK by Booz | Allen & Hamilton.

When read in connection with this recent study by Hitwise in the U.S. that shows only a small minority actually posting on web 2.0 sites, which account for only 12% of web traffic, it becomes apparent how influential a still small number of active web participants can be.

This is all the more reason for organizations to get involved and engaged with this active group of people and join their conversation which is apparently listened to by a majority who is then influenced by it.

Technorati Tags: conversation, networking, social networks, social web, web 2.0, web usage