Travelocity Maximizes ROI on MySpace with Fictional Brand Advocate

iMedia Connection reports in this brief case study how Travelocity uses the gnome, successfully in the social networking world. This is a great example of how the issue of participating in the conversation can be addressed in a way that resonates with the audience as the examples show while communicating a results driven marketing message as well. Looks like choosing the gnome a few years back was a stroke of marketing genius!

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