Travel 3.0 Utopia?

could be the subtitle of this article in Travel Daily News as the reality it describes is still quite a ways off from being realized. The combination of web 2.0 tools with dynamic packaging functionality, allowing users to self-determine their entire vacation trip on one single site is certainly close to the “holy grail” of online travel but today’s technology doesn’t seem to pull it off quite yet. Also, the online players are still not focusing on offering this capability and seem to be playing defense rather than offense. It will be interesting to follow the progress being made that would move the online travel buying experience to the next level.

Technorati Tags: dynamic packaging, innovation, online travel, travel 2.0, web 3.0