This seems like a good start..

North America heads Kuoni dynamic packaging overhaul.

Long-haul tour operator Kuoni has unveiled the first stage of a dynamic packaging function on its website, covering USA and Canada, with other regions expected to follow in the coming weeks.

Great to see a leading tour operator starting this effort and embrace the idea of giving customers control over their total trip planning, beyond just picking different flights and maybe an add-on sightseeing or dinner, but truly let customers design their trip.

It will be interesting to see how this initiative develops and how high the market acceptance will be. My guess is that more and more companies will introduce this type of true dynamic packaging in future.