Last year Time Magazine had “YOU” as the person of the year based on the explosion of social networking and conversation tools across the web leading to the spread of user generated content on any and all subjects, travel being a major one.
Dion Hinchcliff on his webservices blog has been covering the subject for a number of years now and here are two excellent visualizations of what’s happening
1) The YOU Era
2) Mass Social Media
Looking at these graphics makes it pretty clear how the communications landscape has changed irrevocably and the challenge this presents to marketers in all industries. It’s pretty clear that controlling the message in this environment is no longer possible.