"Wiki Your Way to a Well-Planned Trip"
This article and podcast describes the challenge of what a number of sites such as wikitravel.org, world66.com or VCarious.com are trying to achieve in the travel planning space. Site traffic, and more importantly active user participation by many, to make it a truly reliable tool. Hope it will happen, as I’m a believer in the effectiveness of the idea. It’s a huge challenge to make these sites truly comprehensive, reliable, interesting, compelling and most of all global. Another key issue is integration with the booking process. Who wants to spend hours on information gathering and then have to start over again on a number of other sites to put the actual trip together. One-stop travel advice and booking is the key. Are you listening, DMOs?