Tell a story

following up on my post yesterday about Canada where I mentioned the importance of story telling and experiences rather than geography in marketing a destination. I then noticed a great print ad by Travel Oregon

in The New Yorker which exactly describes what I mean. Too bad I can’t show it here, but you can go and visit their website. It reflects that same approach, which is another great plus Their online and offline messages are consistent and support the overall brand position. Congratulations to Travel Oregon for not focusing on their geography but on the compelling story they have to tell.

Technorati Tags: brand, destination marketing, oregon, tourism