is an innovative effort introduced by Jens Thraenhart on his blog.
I’ve mentioned in a recent post Canada’s challenge returning to growth in U.S. visitors, no easy task for a number of reasons, not the least the strength of their currency. One thing I outlined is the necessity for destinations, especially those not perceived as “exotic” because they are close by but still not really known – which is Canada’s problem with Americans – to “tell a story”, to personalize themselves if you will, to their audience. This can be done in various ways, by having locals talk about their city or town or region but also by giving visitors the opportunity to talk about their experiences.
The tool introduced here is a step in the right direction and uses the power of social networking and social media to get the stories told. It’s also a great way for the DMO to participate in the conversation about their destination.