Really?

Kayak.com recognized as Best New Travel Web Site.

A number of leading media outlets, including the New York Post, BusinessWeek Online and U.S. News & World Report, have recognized Kayak.com as one of the Best Travel Web Sites of 2005.

Not a surprising choice considering the media’s fixation on the online travel industry only as the source for the cheapest prices, rather than the need for an overall easier user experience to book complete vacations online. Rating all online travel sites only on lowest price capabilities is like demanding that every store has to offer Wal-Mart prices. Where are the Neiman-Marcuses, the Bergdorf Goodmans’ and Saks’ of the online travel world?