I must be hones, I’m reading this article with quite a bit of glee. Why? Because I remember only a few years ago when I ventured that in the not too distant future a majority of people would research, plan and book their trips online, I was called all sorts of names and given a list of arguments why this would not happen any time soon. Well, at the risk of sounding smug, I can’t resist the comment "I told you so!"
This brings me to yesterday’s post about DMOs and booking engines. Knowing how the process is unfolding and that it starts online, why would anyone having customers foremost in mind not offer them the opportunity to DREAM – LEARN – PLAN and GO right on one destination site? Many of them already do, like The Bahamas and Switzerland
The rest will soon follow, mark my words (sorry, I couldn’t help that!)