Why doesn’t this headline surprise me? Because I’ve always believed that destinations are in the drivers seat when it comes to travel researching, planning on the web and increasingly when it comes to the actual booking. DMOs can become true one stop shops for their visitors and take them all the way along the DREAM – LEARN – PLAN and GO phases right on their websites
Equally effective is permission based marketing that Tourism Australia seems to embrace to reach their audience. Again, their destination site is the core asset and key tool to build the community aspect and provide the experience to potential visitors.
It’s great to see a DMO getting it and embracing the tools to make it happen in today’s marketplace.