reports MediaPost Publications about the results of a new study by the Online Publishers Association.
This indicates a shift that could continue and become more significant in the coming months and years. It looks like people increasingly find the content they were looking for and then spend time using it, most likely if it’s interesting, compelling – maybe even controversial – but at least worth their precious time.
I take this as a positive development for destination sites as their strength has been on their comprehensive content. If they are able to combine that asset with social networking tools that allow users to interact with it, they should be able to leverage their position and, who knows, even monetize it!