It's been broken for quite some time
‘Traditional Marketing Is Broken,’ Declares Richard Edelman | The Content Strategist, by Contently
In Chicago today, the head of the world’s largest PR firm declared that the marketing industry has its business backward. Speaking to an audience of academics and brand marketing executives at De Paul University, Richard Edelman, who runs the eponymous agency as President and CEO, stated that much of the marketing we’ve grown up with
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