It's been broken for quite some time
The initial pushback against the radical changes caused by the rise of the social web came especially from the C-suite and their hired PR hands! Now, they finally start to come around and none too soon, I might add.
‘Traditional Marketing Is Broken,’ Declares Richard Edelman | The Content Strategist, by Contently
In Chicago today, the head of the world’s largest PR firm declared that the marketing industry has its business backward. Speaking to an audience of academics and brand marketing executives at De Paul University, Richard Edelman, who runs the eponymous agency as President and CEO, stated that much of the marketing we’ve grown up with
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