This prediction doesn’t surprise me at all. We can argue about the exact number five years out, but the fact remains that travel is moving inexorably online, even if growth rates might slow down. With more innovation coming at an ever faster speed it’s a trend that will not be reversed. In terms of revolutionary user experience we haven’t really seen what’s possible. Even Travel 2.0 is only a next step in what will happen in five, ten years from now. The semantic web, artificial intelligence and nano-technology will all have an impact on how travel is researched and booked. I’ve often used this analogy: Compared to the development of telephony, we’re today about where we were back in the days of black rotary phones…..! Agree?