Is this the 21st century or what?

Boston wooing foreign tour operators

I sincerely hope that Boston is not relying only on tour operator brochures to get a bigger share of foreign tourists. This sounds like a line right out of the ’90s or earlier, when there was no internet.

If that’s a DMO strategy then no wonder the figures are down. A majority of destination searches are started online – and that’s true for the key European markets more or less – so that’s where I would focus my marketing efforts on.

Of course, as part of a multi-destination U.S. trip by European visitors it helps to be included but that is a nice add-on today and no longer the core of a strategy.