Is disintermediation on the horizon?

Online Travel Path May Get Bumpy

How quickly this market is changing. In less than a decade OTAs are facing slower growth and need to address the supplier threat at an ever faster clip while dealing with all the other challenges thrown up by what is now called Travel 2.0 and it’s impact.

It’s amazing how the web is just inevitably forcing any intermediaries to add value or disappear and how that process has been speeded up with change appearing at ever shorter intervals.