Important step in the right direction

Link: Travelocity gets personal.

Travelocity is about to embark on the next phase of personalizing customer touch points with an ad on the site’s home page serving travel deals based on who the visitor actually is.

While this is certainly an important step to improving the online travel buying experience for vacation products, an even more crucial development will be to  let the buyer build his own vacation based on components of individual choice and return a total package price for it – mass customization at its best!