I have my doubts about the effectiveness of the system described here. Two issues come to mind. First, how well will the lead recipients respond, both in terms of time and quality of advice and second, will customers really want to be dealing with proposals from different agents that maybe can’t really be compared. As a previous shopper for health insurance online, I’m a believer of comparison shopping but the product really has to be presented for easy online comparison. I wouldn’t want ot just have choice of products thrown back at me as that really is no improvement over the present online buying process which for complex vacations leaves a lot to be desired.
If they can pull it off correctly, it might work but I remain to be convinced.