It doesn’t take a giant leap to imagine that magazine publishers can use the iPad as an effective tool to create innovative forms of interactive advertising. Just take travel as an example. CN Traveler in the print world is selling multi-page special sections to destinations to market themselves and their hotels and other service providers. With the iPad these advertorials could become totally interactive with video, photo and sound. This would make them great trip planning tools which can be enhanced by integrating the booking functionality as well. The iPad would become the most effective tool ever for this kind of activity which is too difficult to do on the small iPhone and has never taken off on the TV. Even the desktop or laptop computer aren’t the ideal tool for it. The iPad has the potential to be that.