As always these guys provide thought provoking stuff. This trend they call Status Skills ties very closely into what’s happening in travel, one of the most experiental activities there is. More and more people are not interested in being a "tourist" but a traveler, explorer, adventurer, participant; whatever you want to call it. User generated content is part of this trend of becoming an "expert" on a destination and contribute that knowledge so others can use it.
This is one way for lesser known travel destinations to get on the map, by offering authenticity and the true experience rather than the "touristy" superficial one provided by so many famous and "must see" places. Destinations should go in this direction. Offer visitors the opportunity to obtain a STATUS SKILL.