Far too early to tell…

Travelers take their vacations to the Net – USATODAY.com

these new tools for user generated content and feedback will certainly have an impact on how travel information is collected and viewed but it will take a while until it becomes clear if they will be able to replace the supplier and destination information. Who would want to make their vacation decision based on some blurry YouTube video taken by someone else? Highly unlikely, but a comment and short clip on a hotel or its facilities might well sway an opinion or two or validate the official version. Key attributes will be authenticity and credibility of the material, whether it’s user or supplier generated.