reveals a number of shifts in consumer behavior over the past ten years at a macro-level in media consumption, purchasing habits including travel buying and vacation planning:
– However, adults are shifting their vacation agendas in 2008 to include fewer trips via automobile, the percentage decreasing 5 points since 1998.
– Fewer adults are planning to take a vacation in 2008, down from 70 percent 10 years ago to 67 percent today.
– Plans to travel via air while on vacation have increased slightly in the past decade, from 40 percent in 1998 to 43 percent today.
A PDF of the full report is available at Vertis Inc.