Online travel firms going the extra mile This type of service is the value add online travel agencies need to emphasize and build customer loyalty with. The experience is delivered by the suppliers of a trip, especially in the leisure travel area, with the online intermediary providing value by making sure it is delivered as […]
Expedia introduces Fare Alert This is in response to the increasingly sophisticated tools introduced by the meta search firms. Clearly a useful tool, but it will search only Expedia’s fares, which still leaves that price focused customer unsure whether there is a cheaper alternative available elsewhere. technorati tags:metasearch, travel, expedia, airfares
New Players in Travel Search let’s remember, in many cases today, the air fare has become a less expensive component of the entire trip. This leaves the vast market of accommodation and ground transportation (car rental, rail) as the next challenge. Transparency there will be harder to come by as there are, first of all […]
New Players in Travel Search let’s remember, in many cases today, the air fare has become a less expensive component of the entire trip. This leaves the vast market of accommodation and ground transportation (car rental, rail) as the next challenge. Transparency there will be harder to come by as there are, first of all […]
www.australia.com ousts Expedia, Travelocity and Orbitz for consumer travel planning to Australia in N America Why doesn’t this headline surprise me? Because I’ve always believed that destinations are in the drivers seat when it comes to travel researching, planning on the web and increasingly when it comes to the actual booking. DMOs can become true […]
Destinations – Australia Tourism’s New Campaign Focuses on Online Efforts The Aussies are coming around…..I just wonder what took them so long! I like it when they say that a package no longer does the trick. I’ve been saying that for a few years nowand it’s nice to at least sometimes see the market move […]
Travelocity could grow market share to 23% in 2005. Reading this in conjunction with the last post, it looks to me that the strategy of adding value and stressing customer service elements in their marketing, Travelocity recently embarked on starts to pay off in their growth prospects. If they succeed in eating into Expedia’s market […]
MediaPost Publications – Merrill Lynch: Online Travel Bookings To Surge The growth prospects for online travel remain positive and considering the previous post, if online travel players manage to a) sell more of their product to an already converted buying public and b) can devise strategies to convert more browsers into becoming online buyers the […]
destinationCRM.com: Online Travel Reservations Are Missing The Boat. Taking it as a given that no marketer can capture 100% of a potential audience, it seems to me looking at the demographics that online travel companies have been able to sell their products to the best segment of the market, people with higher income, higher propensity […]
