C2C Is New Travel Buzz Word That might well be the case, but the trend is clearly visible. Customers are taking control. They are enabled like never before and it’s more than blogs, it’s mashups, vertical search, social networking and all the manifestations of Web 2.0, or the Next Net as it is also called. […]
Cendant to take $1 bln charge for Travelport sale Cendant said on Tuesday it expects to record a non-cash impairment charge of more than $1 billion during the second quarter of 2006 related to the sale of Travelport, its travel services division. and that’s the penalty for buying assets at overvalued prices and then not […]
Too many CIOs fail to ride Web 2.0 wave Riding on the coattails of Web 2.0 technology are vendors who want your business — and they’re trying all sorts of tactics to get it. But experts warn: Stay away from vendors that promise a Web nirvana in a box. As always, buyer beware of false […]
Branded travel sites not living up to potential? If they want to continue their growth and more importantly profitable growth, this is exactly the audience they need to attract and establish a relationship based on brand trust. All the major online players have live customer support and need to stress that added value to this […]
User-generated content transforming Internet travel landscape Last week’s official debut of Yahoo’s Trip Planner helps fuel the notion that any globe-trotter with an Internet connection can become a guidebook publisher – and it provides more evidence that user-generated content is transforming the Internet travel landscape. This is certainly a trend worth watching, but as with […]
Internet Travel News – WTM launches Travolution It’s amazing to me how long it took for the mainstream of the travel industry and organizers of the old style trade events to finally pay attention to what is happening on the internet. After all, it’s only the most significant development since the industrial revolution. In addition […]
Hotel Travel News – Report: Marketing a key role for NZ tourism New Zealand is one of those destinations that, as the Tourism Minister states, has to make sure its marketing produces above average results. This reminds me of the country I was personally involved with, Switzerland. Both can’t just rely and build on the […]
Top Stories & Trends – Study Says Travel Industry Needs to Build Brand Equity The results of this research show the difficulty for the online travel industry to work itself out of the trap of being preceived as the provider of lowest price airline tickets and hotel accommodation, with all the negatives of what is […]
Advertising Age has this great article on what should be a no brainer for destinations in their marketing efforts. Every country, state, region or city must have numerous stories that are most likely uniqu to the place and of great interest to prospective visitors. Such stories should also help avoid destinations from falling into the […]
Have mouse, will travel Travel and tourism marketers who expand their visibility online will be at a definite advantage as travel-specific e-newsletters and targeted discounts continue to grab the attention of an increasing number of consumers. Makes me wonder where some of these research companies have been the past few years, while online travel has […]
