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Comparing Enterprise and SMB Attitudes on Local Tech
Joe Buhler Marketing, Mobile, Social 0
“Selling hyperlocal marketing technologies and services to both multi-store brands and local merchants might seem to be the best way for a would-be provider to reach scale. When you boil it down, they’re trying to achieve the same objectives, right? Of course, it’s not that simple.” Selling hyperlocal marketing technologies and services to both multi-store […]
Tesla’s Biggest Innovation Isn’t Electric Cars
Joe Buhler Marketing, Mobile, Social 0
“Winner or loser? Tesla, which is trading at almost six times revenue – for reasons beyond technological innovation. Winner: Brands mining data about users’ digital behavior to create physical products.” Winner or loser? Tesla, which is trading at almost six times revenue – for reasons beyond technological innovation. Winner: Brands mining data about users’ digital […]
How to Influence Customers Through Online Reviews
Joe Buhler Marketing, Reputation Marketing, Social 0
Great article on the importance of customer reviews and some useful tips on how to encourage and handle them the right way. Remember, without a great reputation, other marketing activities to get customers are wasted! Want to find out what people are seeing about you, or a business you know go to here for a […]
How to Market to Generation X and Baby Boomers on Social Media [Infographic]
Joe Buhler Marketing, Mobile, Social 0
“Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot, this time looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online” Following on from their recent infographic about how to market […]
Scott Galloway: Growth Is the New Profitability
Joe Buhler Marketing, Mobile, Social 0
“Loser: Profitability. Seeing Amazon’s success, other companies now prioritize vision and growth over profits.Loser: Ad-supported TV as tech giants buy the streaming rights to live sports.Winner: Reviews, which have fundamentally changed the way we shop. One in four shoppers check Amazon reviews even” Loser: Profitability. Seeing Amazon’s success, other companies now prioritize vision and growth […]
B2B Marketers Say Email Delivers the Highest ROI Leads
Joe Buhler Marketing, Mobile, Social 0
Still one of the most effective tools around today. “Score another one for email. On the heels of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers, a newly-released study [download page] from Chief Marketer reveals that email is also the channel producing the highest ROI leads in the […]
The Next Industry Up For Disruption: Banking
Joe Buhler Marketing, Mobile, Social 0
“Winner: YouTube, which still holds its own against younger digital video platforms, from engagement to live video. Loser: Banks. As tech giants disrupt every industry, banking could be next.” Winner: YouTube, which still holds its own against younger digital video platforms, from engagement to live video. Loser: Banks. As tech giants disrupt every industry, banking […]
The Importance of the Facebook Pixel
Joe Buhler Marketing, Social 0
I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Source: The Importance of the Facebook Pixel
Amazon’s Lost Advantage
Joe Buhler Marketing, Mobile, Social 0
Always an informative and original commentary:
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