Marketing

“Predicting the future is a tricky business, but it’s essential to look to the future as often as possible, in order to understand the opportunities and threats that we’ll be dealing with tomorrow.” Predicting the future is a tricky business, but it’s essential to look to the future as often as possible, in order to […]

“Snapchat is getting into the hardware game. On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.” Snapchat is getting into the hardware game. On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video […]

They are getting involved in new businesses and industries as a disrupter and that will change the game for many of the incumbents.

“Digital devices – or rather their use by US shoppers – now influence a majority (56%) of US in-store sales, up from 49% last year, according to the latest digital influence study from Deloitte. Digital’s influence on in-store sales has quadruped since 2013, per the study.” Digital devices – or rather their use by US […]