About one-third of US online shoppers say that social networking sites influence their purchasing decisions, according to the latest annual Pulse of the Online Shopper study from UPS and comScore. On the heels of Twitter’s announcement that it is abandoning buy buttons, the UPS report finds fewer than 1 in 4 respondents having purchased […]
A final note in part five is actually a key success factor. A business needs a system in place that first of all makes every employee aware of the importance of great customer service and second actively solicits positive reviews to post on relevant social sites. This is what will result in a five star […]