DMO

April 2 2008

A “Revolutionary” Campaign with wings

Joe Buhler DMO, Marketing, Social Web, Travel2.0, Web2.0 1

This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while at the same time grow their database of new customers. A […]

March 14 2008

GoSeeArizona

Joe Buhler DMO, Marketing 1

The world as you like it looks like an interesting initiative. It’s a social networking site engaging visitors to the state and giving them the opportunity to post their experiences. With a sweepstakes, they are even given a tangible incentive to do so. The site looks very attractive and user friendly with the by now […]

February 26 2008

The Real World Marketing Value of Virtual Events

Joe Buhler DMO, Marketing, Tourism, Web/Tech 0

article in Chief Marketer caught my attention. I’ve long been an advocate of using webinars qualified for lead generation, which in my opinion most DMOs are still not using anywhere near enough. Virtual events could become an even more effective tool to show off a destination and presenting key suppliers to a much wider audience […]

February 26 2008

Visit Scotland.com to close shop

Joe Buhler DMO, Marketing, Tourism, Travel2.0, Web2.0 0

reports Hotelmarketing, based on an article on Scotsman.com with the headline of “Tourist website has to be worth a visit”, which sounds pretty much like a no-brainer to me. I have to admit that I’m not familiar with the details of their situation but apparently a number of local suppliers are claiming the failure of […]

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