Brands Gone Wild

Bill Geist’s on Zeitgeist writes about this latest exercise in destination branding by South Korea. It’s more like brands gone flat, I might add.

What was wrong with the very appropriate “The land of the morning calm” a slogan that reflects Korea’s great culture and people very appropriately and well and has for years. Why mess with it?” If it ain’t broke, don’t fix it” applies here.

Technorati Tags: brand, destination marketing, korea