is the headline of this interesting article in EyeforTravel pointing to a number of issues developing in the online travel industry.
While nobody seems to dispute that continued growth is a reality in this already significant category, the jury is out on who the fastest growing players are going to be.
With the fast pace of development and change in today’s internet enabled world as the guide, it takes no guru to see that any intermediaries will be hard challenged to defend their position in the marketplace especially in an environment where the main focus seems to be on price with the resulting commoditization of product.
Pre-internet intermediaries were able to defend their role for decades now it will likely be only a few years, before efficiencies take over and only those adding value will remain in the game.
Also, with new technologies enabling any supplier to become a seller of the entire package of components, thereby becoming an online agency itself, the competition will get even tougher, especially with brand loyal customers that suppliers want to keep close to themselves and sell to directly if they can.
The cards are being dealt and it remains to be seen who will have the winning hand.