Are you making it easy for your berry pickers?
Read this interesting post and reflect on how your destination site performs. Biznology: Do You Know How Searchers Behave? With so many DMO sites suffering from information overload it’s even more necessary to take this customer or searcher centric approach. After all, why drive all that traffic to a site that looks more like a maze than a funnel that allows the Dream – Learn – Plan – Go sequence to play itself out logically.