Are you an enabler or a bystander?

Social Influence Marketing: The New Way to Win Customers contains a number of very useful suggestions of how to be actively engaged in the conversation about your brand rather than just a passive bystander. While these ideas are certainly useful, I just wonder how many organizations have the right marketing structure in place to implement these activities. Looking at the large majority of travel sites out there, I haven’t noticed anyone in particular being at the leading edge of what’s called here social influence marketing. It will require a change in mindset that allows this happen and it can’t come too soon.

Technorati Tags: chief marketer, social influence marketing, social media