Think Outside ‘the’ Web Site for Post-Click Marketing covers the interesting subject of site content overload.
In my own opinion a large number of DMO sites are suffering from that malady, very often due to political reasons, both perceived or real, that require them to please everyone. Usually it’s the customer or site visitor that suffers.
One effective way to avoid the problem of jeopardizing the effectiveness of marketing campaigns is described in the article. Campaign driven landing pages or an enhanced format of that, actual micro-sites, are great tools to improve results. It wouldn’t surprise me to see more examples of this in travel and tourism. They are quite widely used elsewhere.