America: The Growing Digital Divide

This latest study by Pew produced some surprising results about technology and web use.

As this graph shows, the share of those termed as “Few Tech Assets” users is 49%, a very high number.

While this might come as a surprise and be considered disappointing, there is also an underlying positive message here. The growth potential remains considerable, provided those still on the sidelines today can be convinced to go online at some point in the future. The big question is, if they ever will consider changing their present habits if they haven’t done so by now and what it will take to bring that change in behavior about. The challenge remains, to make the web an even easier and the same time compelling experience.

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