A useful guide to Social Marketing

Below is a quote from the foreword of the 360i Social Marketing Playbook a useful guide on how to engage with customers in an environment where old marketing rules no longer apply:

Social Marketing eliminates the middlemen, providing brands with the unique opportunity to have direct relationship with their customers

There is a lot of chatter about the topic of social media and social networking but uncertainty still remains regarding the right approach by companies and how to correctly use the tools available to make their marketing successful. This paper touches on these issues and seems to be a useful guide.