A sign of progress…

Online Travel Sites Feeling Pressure.
This development of traffic shift from intermediaries to suppliers is a sign of progress in the online travel market. Intermediaries will have to focus more on value add than the sale of components at razor thin or non-existend margins by offering a superior one-stop shopping experience to attract clients.

The commodity game is over and new technologies will be required to allow increasingly web savvy travel shoppers to design their own complete vacation trips on one website rather than spending hours chasing from supplier site to supplier site in search of the right combination of components to purchase individually or settle for a pre-packaged vacation like in the days before the web.