reads the intriguing headline of this new post in Social Media Examiner today. It contains some key insights into how psychology does influence social media content and how to make this work in your favor when marketing on the social web. I found this graphic especially compelling:
If you notice the year it was published at the bottom (1969), you realize that some of the basics in information retention haven’t changed at all and are as relevant, if not more so, today in our interactions on the social web. One key difference is the tools at our disposal which make it so much easier to instantly produce, distribute and consume content and communicate about it. This has significant implications on how to develop effective marketing strategies that take all this into consideration to assure success.