THE THREE SERVICES
Social Web Engagement
Do you know who is talking about you on the web and what they are saying? What kind of blogs are covering you? Are people passing on their opinions about your business to others? Are the comments positive or negative? How influential are the commenters and bloggers covering you?
These are important questions to which you need answers to stay ahead of your competition.
Recommendations by relatives, friends and peers in a social network have the highest trust factor today. To hear what these people are saying about you in social media and how important and influential their voices are, is key to your success.
Overall customer experience is the brand! This is especially true in services and certainly in travel.
How your customers experience their vacation at your destination, in your resort or hotel has the strongest influence on how your brand is perceived and ultimately formed. Remember: Perception is reality! To protect your brand integrity and maintain your brand equity you need to react fast if necessary, to comments made on the web. This requires constant attention.
The key to successful brand monitoring is the right tool set that allows you to tap into the conversation as it happens on the web with blogs, social networks and social media and to make yourself heard.
Today markets are transparent and there is nowhere to hide!
You have a reputation on the web whether you like it or not and unless you are aware of how your organization, company or brand is talked about and enter that conversation you can't influence it. You certainly can't control it, but at least try to influence it by joining the conversation about you, search out your critics, try to turn them into advocates or who knows, even evangelists.
Effective Digital Marketing Solutions for Travel & Tourism