About Me
For the past twelve years I have been actively
involved in the largest e-commerce vertical - online travel. My
past professional experience is in destination marketing, tour
operations, retail travel and the airline industry.
During my extensive global business career, I’ve held senior executive positions in Japan, Canada, the United Kingdom and in the United States.
Here you can read more about my background and experience in the global travel industry.
Contact me for an initial free consultation
jeb@buhlerworks.com
During my extensive global business career, I’ve held senior executive positions in Japan, Canada, the United Kingdom and in the United States.
Here you can read more about my background and experience in the global travel industry.
Contact me for an initial free consultation
jeb@buhlerworks.com
The Process
Yes, it's about the "vision thing" , as Bush 41 once famously put it in a different context. It's about strategic vision, based on innovation as the basis of success.
What does this mean? Various things, first, no organization can achieve its objectives without a vision of what they stand for and represent in the market. Today, the market is a conversation and this conversation takes place on the web. Once you envision where you want to be the appropriate strategy needs to be developed. To do that requires study of innovative ideas, trends, data etc.
The key in this process is to not only focus on your customer but to put that customer at the center of your activities. It's about customer centric marketing not customer focused marketing and there is a difference. Before the web it was difficult and expensive to gauge what customers wanted and needed and only the major players with corresponding budgets could afford the expense. Today, the reality is different. Customers, using easy to use web based social media and social networking are giving us their opinion for free and unvarnished. No need to pay for focus groups and all that. But, you have to be willing to listen, analyze, reflect and then make your decisions.
buhlerworks is working in this space and has been since the beginning of the web over a decade ago. We are listening and learning from our daily observations and can leverage this for you. Below are some of the key tools we use to develop a market overview, find out what the buzz is all about, how it affects your brand and analyze how it can most effectively be used to develop the most effective strategy.
Give us a try and let us show you how to use VISION | STRATEGY | INNOVATION for your measurable success.
Social Media Measurement
Do you know who is talking about you on the web and what they are saying? What kind of blogs are covering you? Are people passing on their opinions about your business to others? Are the comments positive or negative? How influential are the commenters and bloggers covering you?
These are important questions to which you need answers to stay ahead of your competition. Recommendations by relatives, friends and peers in a social network have the highest trust factor today. To hear what these people are saying about you in social media and how important and influential their voices are, is key to your success.
Brand Monitoring
Experience is the brand! This is especially true in services and certainly in travel.
How your customers experience their vacation at your destination, in your resort or hotel has the strongest influence on how your brand is perceived and ultimately formed. Remember: Perception is reality! To protect your brand integrity and maintain your brand equity you need to react fast if necessary, to comments made on the web. This requires constant attention.
The key to successful brand monitoring is the right tool set that allows you to tap into the conversation as it happens on the web with blogs, social networks and social media and to make yourself heard.
Reputation Management
Today markets are transparent and there is nowhere to hide!
You have a reputation on the web whether you like it or not and unless you are aware of how your organization, company or brand is talked about and enter that conversation you can't influence it. You certainly can't control it, but at least try to influence it by joining the conversation about you, search out your critics, try to turn them into advocates or who knows, even evangelists.
Yes, it's about the "vision thing" , as Bush 41 once famously put it in a different context. It's about strategic vision, based on innovation as the basis of success.
What does this mean? Various things, first, no organization can achieve its objectives without a vision of what they stand for and represent in the market. Today, the market is a conversation and this conversation takes place on the web. Once you envision where you want to be the appropriate strategy needs to be developed. To do that requires study of innovative ideas, trends, data etc.
The key in this process is to not only focus on your customer but to put that customer at the center of your activities. It's about customer centric marketing not customer focused marketing and there is a difference. Before the web it was difficult and expensive to gauge what customers wanted and needed and only the major players with corresponding budgets could afford the expense. Today, the reality is different. Customers, using easy to use web based social media and social networking are giving us their opinion for free and unvarnished. No need to pay for focus groups and all that. But, you have to be willing to listen, analyze, reflect and then make your decisions.
buhlerworks is working in this space and has been since the beginning of the web over a decade ago. We are listening and learning from our daily observations and can leverage this for you. Below are some of the key tools we use to develop a market overview, find out what the buzz is all about, how it affects your brand and analyze how it can most effectively be used to develop the most effective strategy.
Give us a try and let us show you how to use VISION | STRATEGY | INNOVATION for your measurable success.
Social Media Measurement
Do you know who is talking about you on the web and what they are saying? What kind of blogs are covering you? Are people passing on their opinions about your business to others? Are the comments positive or negative? How influential are the commenters and bloggers covering you?
These are important questions to which you need answers to stay ahead of your competition. Recommendations by relatives, friends and peers in a social network have the highest trust factor today. To hear what these people are saying about you in social media and how important and influential their voices are, is key to your success.
Brand Monitoring
Experience is the brand! This is especially true in services and certainly in travel.
How your customers experience their vacation at your destination, in your resort or hotel has the strongest influence on how your brand is perceived and ultimately formed. Remember: Perception is reality! To protect your brand integrity and maintain your brand equity you need to react fast if necessary, to comments made on the web. This requires constant attention.
The key to successful brand monitoring is the right tool set that allows you to tap into the conversation as it happens on the web with blogs, social networks and social media and to make yourself heard.
Reputation Management
Today markets are transparent and there is nowhere to hide!
You have a reputation on the web whether you like it or not and unless you are aware of how your organization, company or brand is talked about and enter that conversation you can't influence it. You certainly can't control it, but at least try to influence it by joining the conversation about you, search out your critics, try to turn them into advocates or who knows, even evangelists.