About Me
For the past twelve years I have been actively involved
in the largest e-commerce vertical - online travel. My
past professional experience is in destination marketing,
tour operations, retail travel and the airline industry.
During my extensive global business career, I’ve held senior executive positions in Japan, Canada, the United Kingdom and in the United States.
Here you can read more about my background and experience in the global travel industry.
Contact me for an initial free consultation
jeb@buhlerworks.com
During my extensive global business career, I’ve held senior executive positions in Japan, Canada, the United Kingdom and in the United States.
Here you can read more about my background and experience in the global travel industry.
Contact me for an initial free consultation
jeb@buhlerworks.com
Markets are conversations - are you listening and participating?
Customer Engagement - the difference between market leaders and followers in today's marketplace.
Vision
Today's market leaders are fully aware of what is going on in the marketplace, they are watching for trends that develop and will influence their industry. They are listening to the conversation taking place among people in a web 2.0 enabled world of social networking, social media and user generated content. Observing, interpreting, listening and learning are key to developing the right vision.
Strategy
Not only are the leaders listening, but they are able to sift through the clutter, focus on the important parts and turn those into relevant knowledge. Then they take action and do so quickly, rather than spending too much time on over analyzing and evaluating all the different options until the opportunity has disappeared. Their focus is on action and execution. The market demands no less.
Innovation
To develop effective action and execute it with maximum effectiveness requires the right tools and market expertise for cutting through the noise and focus on the essentials. An innovative web based strategy needs to be at the core of your marketing if you want to stay relevant. A website is not just another tool but the basis of your marketing communications with the rest following from it.
To get all these elements - Vision | Strategy | Innovation working together requires focus and resources. Often both are not readily available, as management deals with the daily issues of running the business. There is limited time to spend on analysis and interpretation of information to turn it into actionable knowledge. Web based tools, although widely available often remain unused due to this lack of resources.
This is where buhlerworks provides value, with extensive, global experience in travel & tourism marketing, combined with breadth and depth of knowledge of the web.
buhlerworks will become your trusted resource and advisor. Your eyes and ears in the web enabled conversation that is today's marketplace. Immersed in this conversation and deploying innovative tools to provide you not just with relevant, actionable information but with the actual knowledge you must have to stay a step ahead of your competition and be the successful leader in your market.